By: Ian Wixted
March means only one thing to many of us in the sneaker community: Air Max! And as Air Max Day approaches, we’re getting ready to celebrate by highlighting the Air Max Master, Tinker Hatfield, with one of his greatest Air Max contributions. To celebrate its 25th anniversary we take a look at the Air Max BW.
Originally known as the Air Max 4 and introduced in 1991, the Air Max BW gets its name from the Max Air technology being showcased by a bigger window than the Air Max 90, hence the BW in the name. This silhouette was to make the Air Max line even more max!
Bigger doesn’t always mean better, but when it came to the Air Max BW, Tinker Hatfield knew showing off Nike’s technology would help in a big way. Tinker wanted the Air Max BW to be the most comfortable Air Max to date. This was accomplished by adding more to the silhouette, more Nike Air cushioning, more plush padding and more support.
The Air Max BW may have gotten lost in the shuffle of Air Max silhouettes because it had to follow in the shadow of the AM 90 and was quickly proceeded by the Air Max 180 within the same year. It gained a little notoriety during the mid-90s being the silhouette of choice for Gabbers, a Dutch music subculture. The Air Max BW is more celebrated in Europe but the Persian Violet colorway is the most famous and most sought-after for sneakerheads in the States.
Tinker had a knack for visioning the future and shaking things up from the norm, and that’s exactly what he did when he introduced the Air Max BW to the world!
To celebrate the 25th anniversary, Nike is doing it right, bringing back the Air Max BW in its OG colorway! Grab your pair here: http://www.kicksusa.com/nike/air-max-bw-og-black-white-persian-violet-819522-051.html